Purpose 🩵
We believe the original act of creation (Bara ברא) provides a mandate for helping charities and purposeful business to thrive through excellence in creativity, and caring for people and planet as part of that process.
Mission 🗻
We create brand strategies, logos and websites for charities and businesses making the world a better place.
Vision 🧭
We’re contributing to a future where charities and purposeful businesses have access to the strategies and creative tools needed to grow their impact and build a better world.
Logo
Stacked
Line Logo
Icon
Bara pink
Hex #e7276d
CMYK 0, 93, 28, 0
RGB 231, 39, 109
Bara Typefaces
Header 1 in RIFT Bold (Uppercase)
Header 2 in DM Serif Display Regular (Sentence Case)
Alternative header in Gazzetta Regular (Uppercase)
Style
Icons
Photography and mockups
We use candid, high quality images of our team, and people are included in our lifelike mockups where possible. We also combine bold designs with relevant colours for striking images showcasing brands we’ve built.
Tone of Voice
Bara’s tone of voice is up-beat, approachable, and charming, designed to resonate with charity CEOs, nonprofit leaders, and creative professionals alike.
Our language is clear and practical, cutting through jargon, fluff and click bait while maintaining the authority and insight of an experienced brand strategist.
We aim to inspire trust, action, and a shared belief in the transformative power of creativity and strategy. Every word reflects our commitment to helping charities grow their impact with integrity, intention, and a deep understanding of their challenges.
We balance professionalism with warmth, speaking directly and honestly, but always with encouragement. Bara’s tone is never stuffy or overly formal; instead, it’s conversational yet polished, offering practical guidance without sounding patronising or salesy.
We avoid clichés, focusing instead on delivering sharp, memorable insights that motivate and empower our audience. Our words are crafted to reflect the passion and value behind every charity’s work, while gently challenging them to embrace bold, strategic steps forward.
Unique Value Proposition
Bara studio brings together creative specialists, all with years of charity experience. These are creatives who are driven by a belief that brands can be used as a force for good. We combine this team with accessible pricing and a proven process which gets results. The outcome for purposeful brands is creativity which doesn’t cost the earth - it saves it.
(We use our Brand Impact Framework to help brands get clarity and creative direction with their strategy, identity design, web and video, and their messaging. Our strategy-first approach is enhanced by being the only studio in the world to build better brands using the Lego Serious Play method.)