Make sure to avoid this when designing your logo

If you spend your time doing work other people can do, you’ll spend less time on the work only you can do.

If you’re about to dump some money into a logo process, you want to make sure that you get it right. Because without a strategy in place, the logo design process is like throwing a dart at the bullseye. Blindfolded.

What is the purpose of a logo? Should it explain core values and principles? Is it a random shape which is memorable? Or something else?

Let us introduce the founder of Bara: Matt Doherty. “I love my wife, basketball, 90s hip hop, good books and black coffee. As well as running the business, I’m a local church leader and chaplain to the Bristol Flyers national basketball team.”

I was recently asked the question "what's your favourite logo of all time?" For me, this is similar to being asked to choose a favourite song or a meal - how do you pick?

Your brand is as much what you say you are (logo, website, copywriting) as it is what you do (customer experience, office atmosphere, email tone of voice).

"This is all a joke right? No one takes this seriously." This is genuine feedback I had from a friend when I explained Lego® Serious ®Play to them.

Mrs. Green was a strict, elderly woman who had a fierce laugh and a dodgy right leg.

The purpose of a logo is to identify something, not to explain it. This is your first impression and the summary of your entire brand - so no pressure, but we need to get this right.