If you’re looking to take your charity or purposeful business to the next level, the logo is a key consideration. But with so many key priorities for mission-driven organisations competing for attention, the big question remains: how much should a logo cost?

One of our favourite rebranding exercises so far this year features the wonderful Barnardo’s Charity. Their recent rebrand offers valuable insights for charities aiming to update their image.

Here’s what you can learn from their approach…

There are four reasons why charities and businesses rebrand.

Holland and Barrett have rebranded - dropping serif for sans serif (shock horror). But there’s more to the modern, cleverly negative-spaced logo than first meets the eye.

Make sure to avoid this when designing your logo

If you’re about to dump some money into a logo process, you want to make sure that you get it right. Because without a strategy in place, the logo design process is like throwing a dart at the bullseye. Blindfolded.

What is the purpose of a logo? Should it explain core values and principles? Is it a random shape which is memorable? Or something else?

I was recently asked the question "what's your favourite logo of all time?" For me, this is similar to being asked to choose a favourite song or a meal - how do you pick?

The purpose of a logo is to identify something, not to explain it. This is your first impression and the summary of your entire brand - so no pressure, but we need to get this right.