One of our favourite rebranding exercises so far this year features the wonderful Barnardo’s Charity. Their recent rebrand offers valuable insights for charities aiming to update their image.

Here’s what you can learn from their approach…

There are four reasons why charities and businesses rebrand.

Holland and Barrett have rebranded - dropping serif for sans serif (shock horror). But there’s more to the modern, cleverly negative-spaced logo than first meets the eye.

Every charity needs a purple cow. Let me explain.

If you spend your time doing work other people can do, you’ll spend less time on the work only you can do.

If you’re about to dump some money into a logo process, you want to make sure that you get it right. Because without a strategy in place, the logo design process is like throwing a dart at the bullseye. Blindfolded.