Is your charity website embarassing?
Are you secretly embarrassed about your website?
Are you truly proud of your charity or purposeful business's online presence, or do you secretly hope no one stumbles upon it?
We've all experienced it: that crucial moment when you're eager to impress a new contact. Everything is going smoothly, but then you hand them a business card, share a proposal, or direct them to your website – and suddenly, you feel a pang of disappointment.
And while you're proud of your charity or business and what it’s achieving, the creative aspect falls short, leaving you feeling like you're not presenting your best self.
Your online presence is a vital reflection of your mission, values, and professionalism. It's not just about having a great idea or a noble cause; it's about how you present it to the world.
If you're tired of your impactful ideas losing momentum because your website or creative materials aren't up to scratch, then it's time to take action.
Imagine a scenario
where every aspect of your online presence – from your website to your business cards – shows professionalism, relatability, and leaves your potential supporter impressed. Picture the confidence you'll feel when presenting your cause or business to future supporters or partners.
But the truth is:
“Pretty websites don't sell things.”
There's nothing wrong with the desire for a “pretty” website, but it's a symptom of something deeper. If you're looking at your brand or your touch points (social media, website or videos) and feeling dissatisfied, don't stop there.
Keep searching.
The famous logo or website "refresh" is normally a sign that a charity or purposeful business has lost its way, is underperforming, or needs a boost to reach and engage more supporters.
Without a plan of action, you'll be wasting your money on creative agencies who are putting a plaster (or a band aid, for our American friends) on a serious injury.
Strategy is the answer
As soon as you invest in a brand strategy, you're addressing the heart of the issue. No more seeking out "snazzy logos" or "flashy websites", instead you'll be taking practical steps towards growing support for your business or charity.
With a logo which accurately reflects your identity and is easy to identify, built for the long term.
And actionable goals for you and your team to work towards.
And a visual brand which properly reflects your unique value and personality.
And messaging which connects with your audience on a deeper level.
And a website which converts passive viewers to world-changers who take actions to engage with what you’re doing.
"Pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen."
(Donald Miller)
Shiny stuff will get you likes and maybe some one-off engagements, but strategically designed creative assets will put you on the path to success.
Need a website which is built to convert? Or a strategy to grow your impact? We'd love to hear from you.
